CRAFTING YOUR BRAND’S UNIQUE STORY

The Curated Brand offers brand identity design, packaging design and collateral development with an artful, elevated approach.

EMPOWERING DESIGN WITH LONG-LASTING IMPACT.

Our services are dedicated to seamlessly transforming identities into refined artistic expressions curated to resonate profoundly with your discerning audience. Our overarching objective is to establish enduring visual legacies that authentically reflect the essence of your brand serving discerning small businesses, artisans, and individuals who recognize the compelling impact of good design.

Full range of CREATIVE SERVICES tailored to your UNIQUE NEEDS

Whether you’re a small business, startup, or an established owner, I specialize in crafting visual stories that breathe life into your brand through distinctive design.

+ BRAND IDENTITY DESIGN
+ PRINT DESIGN
+ DIGITAL DESIGN
+ WEBSITE ADMIN SERVICES

WHAT IS BRAND IDENTITY DESIGN?

AND WHY IT’S SO IMPORTANT…

Brand identity design refers to the process of creating a visual and sensory representation of a brand to communicate its values, personality, and message to the target audience. It encompasses the visual elements that make up a brand’s image, such as its logo, color palette, typography, imagery, and other design elements. The goal of brand identity design is to establish a consistent and memorable brand image that distinguishes a company, product, or service from its competitors, fosters recognition, and evokes the desired emotional response from consumers. It plays a crucial role in shaping how a brand is perceived and can significantly impact brand awareness, loyalty, and overall success in the market.

FEATURED

CLIENT WORK

  • I’VE HAD THE PLEASURE OF WORKING WITH ERIKA FOR OVER A DECADE, AND I COULDN’T BE HAPPIER. SHE’S CREATED MY LOGO, WEBSITE, AND MARKETING MATERIALS WITH EXCEPTIONAL CREATIVITY, EXCELLENT CUSTOMER SERVICE, AND LIGHTNING-FAST TURNAROUND TIMES. IF YOU’RE IN NEED OF A WEB OR GRAPHIC DESIGNER, LOOK NO FURTHER. YOU WON’T REGRET IT.

    KELLY VAKSENGISSER — OWNER BLOSSOM SPA

  • ERIKA HAS BEEN MY WEBSITE AND GRAPHIC DESIGNER FOR AS LONG AS I HAVE BEEN IN BUSINESS (SINCE 2007). SHE HAS ALWAYS PROVIDED ME WITH AMAZING DESIGN. I’VE ALWAYS LIKED THE WAY IT LOOKS, SO FRESH AND CLEAN AND HOW EASY IT IS TO USE. I OFTEN GET COMPLIMENTS FROM MY CLIENTS WITH THOSE SAME SENTIMENTS. SHE’S VERY KNOWLEDGEABLE AND PROFESSIONAL AND STAYS ON TOP OF HER PROFESSION.

    MARTHA REAMY — MASSAGE & BODYWORK BY MARTHA

  • I URGENTLY NEEDED A BASIC WEBSITE AND LOGO, SO I ENTRUSTED THE PROJECT TO ERIKA, AND SHE DELIVERED EXCEPTIONAL RESULTS AHEAD OF SCHEDULE. ERIKA INTUITIVELY SELECTED THE PERFECT COLORS FOR MY LOGO, REQUIRING NO INPUT FROM ME. AS A BUSY INDIVIDUAL, THE PROCESS WAS EFFORTLESS AND EFFICIENT. I WHOLEHEARTEDLY ENDORSE ERIKA IF YOU WANT A JOB WELL DONE AND ON TIME.

    ED ROHN — OWNER, AFFORDABLE WINDOW SCREEN

FREE RESOURCE!

Small Business Brand Workbook

Not quite ready to make that call? I completely understand. It’s important to gauge whether my services align with your current needs. That’s precisely why I’ve created this straightforward Brand Workbook. It serves as an excellent starting point to initiate your branding journey and set things in motion. When you’re prepared to elevate your brand to the next level, remember that I’m here to support you.

Utilize this workbook as a valuable tool to convey your brand’s vision and ignite customer enthusiasm for engaging with your business!


ready to curate the brand of your dreams?

Work with a designer that cares as much about your brand as you do.

GET STARTED